What we do
The Outlook Responsible Tourism Initiative promotes and celebrates forms of travel that care for people and the planet. We champion responsible entrepreneurs, community-led destinations, hotels and homestays, and we inspire travellers to choose journeys that create positive impact. Through summits, awards, workshops, advocacy, awareness campaigns and research, we nurture curiosity and meaningful change in the way India travels. Our storytelling and partnerships with grassroots organisations highlight tourism models that respect local knowledge, protect biodiversity and strengthen community livelihoods.
Our initiatives have created a nationwide movement with more than 50 million digital engagements, a digital community of over 15,000 responsible tourism practioners, and partnerships with more than 20 States, along with global bodies including GSTC and UNWTO. With over 500 trailblazing award winners, we continue to build, inspire, support and amplify a growing network across India’s 29 States and 8 Union Territories. Hop on to find your own happy places!
People Of RT
People of Responsible Tourism are changemakers redefining travel through respect, resilience, and reciprocity. Become a part of our community [email protected]
Campaigns
Our campaigns spotlight community voices, sustainable innovations, and ethical choices that transform travel. Through storytelling, events, and digital initiatives, we inspire action, build awareness, and encourage tourism that uplifts people and protects the planet.
Awards
Indian Responsible Tourism Summit And Awards (irta)
The Indian Responsible Tourism Summit and Awards is an Outlook Responsible Tourism initiative that advances responsible travel across India. It recognises and supports community-centred initiatives, ethical tourism standards and environmental care. Through a rigorous application process and careful evaluation by experienced jury members, the Summit and Awards celebrates individuals and organisations who strengthen local livelihoods, encourage capacity building and foster shared learning. Its purpose is to ensure that tourism benefits both visitors and host communities without harming cultural identity or ecological wellbeing.
View all awards >>Indian Responsible Tourism State Awards (irtsa)
The Indian Responsible Tourism State Summit and Awards is the natural progression of our vision to take responsible travel to every district and welcome more small businesses, entrepreneurs, start ups and cultural custodians into our growing community. After eight editions across India, including three in Meghalaya, three in Rajasthan, one in Gujarat and one in Maharashtra, the platform recognises local champions who shape ethical tourism at the grassroots. It amplifies their impact and strengthens a statewide culture of responsible travel.
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